Agence indépendante · Web analytics & data marketing
Kimetrix accompagne les entreprises pour fiabiliser leur tracking, structurer leurs données et construire les tableaux de bord qui servent vraiment à décider.
Choisissez un créneau directement dans notre agenda.
Ils nous ont fait confiance
Nous accompagnons des entreprises de secteurs variés sur leurs sujets de web analytics et de data marketing.
Voir nos références
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01 — Prestations
« Nos chiffres ne concordent pas d'un outil à l'autre. »
Plan de marquage, Google Tag Manager, tracking server-side et consentement : une collecte complète et conforme.
« Notre équipe juridique nous demande de nous mettre en conformité. »
Bandeau de consentement (Didomi, OneTrust, Axeptio), tags et outils de mesure paramétrés selon les exigences de la CNIL/RGPD.
« Nos équipes passent des heures à compiler des reportings. »
Looker Studio, Power BI : des tableaux de bord conçus avec vos équipes, actualisés sans intervention manuelle.
« Nos sources de données ne se parlent pas. »
Pipelines dbt sur BigQuery, rapprochement de sources, intégration de CDP : une donnée fiable, documentée et réutilisable.
« Nos visiteurs abandonnent et nous ne savons pas pourquoi. »
Analyse comportementale, diagnostic et recommandations priorisées pour améliorer vos taux de conversion.
02 — Réalisations
FBD International · depuis 2021
Harmonisation du plan de marquage et du tracking web, migration vers Piano Analytics, déploiement du tracking server-side avec Google Tag Manager et intégration de la CDP Imagino pour centraliser les données clients et améliorer leur exploitation marketing.
Ulys, Vinci Autoroutes · 2021 – 2025
Automatisation des tableaux de bord Power BI, centralisation des données marketing online et offline, suivi des performances des campagnes publicitaires et migration de Google Analytics 4 (GA4) vers Piano Analytics pour le site web et l'application mobile.
Alegria Group · 2026
Centralisation et transformation des données financières avec dbt et Google BigQuery, automatisation du rapprochement entre factures et comptabilité, création de tableaux de bord Looker Studio et export des données vers Google Sheets pour faciliter le pilotage financier.
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03 — Notre manière de travailler
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04 — Avis clients
5,0/5 · 10 avis sur Malt
« […] une documentation technique complète et remarquablement claire, avec pour chaque modèle une explication métier et une explication technique séparées. Cette double lecture a facilité énormément la reprise du projet en interne. Communication fluide tout au long de la mission, livrables dans les temps. Une collaboration que nous renouvellerons sans hésiter. »
« Travailler avec Guillaume et son équipe a été une véritable réussite. Leur approche est à la fois rigoureuse et orientée résultats, ce qui fait toute la différence. »
« Nous travaillons depuis plusieurs mois avec Guillaume et reconduisons chaque fois sa mission. Son investissement dans les projets est total. »
05 — Kimetrix
Fondée en 2017 par Guillaume Meignan, Kimetrix accompagne des entreprises de la banque à la mobilité, du retail aux médias, sur leurs sujets de web analytics et de data marketing.
Vous êtes une agence ? Nous intervenons aussi en renfort de vos équipes sur les projets analytics de vos clients.
Voir comment nous collaboronsUn premier échange pour comprendre votre contexte et identifier ce qui peut être fait.
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